Specialist, Paid Search & Video Media Planning

Company: Canvas Construction
Location: Los Angeles
Posted on: November 1, 2024

Job Description:

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.Named "Most Innovative Agency" by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald's (to name a few---).Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable--- then keep reading.OverviewThe Specialist is a mid-level position where you will focus on developing a deeper understanding of and expertise in paid search and video (specifically YouTube).In this role, you will assist the larger team in identifying the best approach to capture consumer intent to drive site traffic and increase awareness with promoted video for our clients. You will apply your skills to plan and implement media tactics, optimize campaigns, manage budgets, analyze performance, and make recommendations. The ability to work as part of a team is crucial, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic.Your day-to-day work will include the development of soft skills such as presentation skills, team management and partner relationship management.This role supports our West Coast clients and team members work hybrid in-office from Playa Vista.Responsibilities

• Manage day-to-day campaign performance and analysis working with junior-level Analysts and Supervisor to ensure campaigns deliver on objectives
• Identify opportunities to expand targeting, improve campaign structure, and optimize targeting mix
• Evaluate creative based on platform specifications
• For YouTube, incorporate brand lift results to evaluate audience and creative
• Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
• Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
• Run reports as scheduled and as needed, based on client or partner requests
• Assist the Supervisor with providing training to more junior team members as needed
• Stay on top of the latest trends in tools, technology, ad products, and partner platformsQualifications
  • At least one year experience in paid search or digital video
  • Prior experience in Google Ads
  • Search Ads 360 or DV360 experience is a plus
  • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
  • Strong organizational and analytical skills
  • Extremely detail-oriented
  • Proven ability to drive projects from start to finish
  • Excellent written and verbal communication skills
  • Bachelor's Degree Preferred$60,000 - $70,000 a yearSalary and BenefitsActual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.CA Applicants: Canvas Worldwide practices Fair Chance Hiring
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Keywords: Canvas Construction, Perris , Specialist, Paid Search & Video Media Planning, Advertising , Los Angeles, California