Director of Marketing and Communications

Company: Para Los Ni--os
Location: Los Angeles
Posted on: October 30, 2024

Job Description:

Director of Marketing and Communications Clinical Services 6th Street, 849 E. 6th Street, Los Angeles, California, United States of America Req #288 Wednesday, August 28, 2024 About PLN Founded on Skid Row in 1980, Para Los Ni--os provides education and wraparound support, serving over 10,000 children, youth, and families annually in some of the most underserved areas in Los Angeles. PLN fosters pathways to success by striving for excellence in education, family support, and comprehensive social-emotional, and community-based services. Through early education, TK-8th grade education, youth workforce services, and family and community services Para Los Ni--o's' model provides a comprehensive, holistic approach to break the cycle of poverty and help children and youth thrive. Position Overview Para Los Ni--os (PLN) is seeking a creative, strategic, and results-driven professional who is passionate about communicating the unique work of Para Los Ni--os to internal and external audiences. This role will work with a dynamic and fun External Affairs team to help meet their fundraising goals. The key priorities for this role are to develop and execute on an internal and external strategic communications plan for Para Los Ni--os, our schools and our work supporting children, youth, and their families, manage the brand identity of PLN, and support on all key fundraising activities including leading the Para Los Ninos Annual Benefit Dinner. With the support of one staff member, the Director of Marketing and Communications must have a vision for how the communications will then lead the execution of the communications plan, working as an individual contributor to create content and oversee the art direction of the plan for one of Los Angeles' premier non-profits. Duties Internal & External Communications

• Establish vision and goals for communications and marketing strategy and oversee development of key messages to inform fundraising appeals (mail, email, and online), public relations, social media, website, and other communications that will engage and retain external partners.
• Directly execute and/or oversee the development of compelling content such as our annual report, donor communication, press-releases, website content, videos, social media content and more.
• Support on communications for board meetings and other external events, including staff presentations.
• Drive social media engagement on a strategic and daily basis.
• Establish and manage workflow for creating, editing, publishing, and re-purposing content developed internally.
• Edit and proof a variety of materials as required, ensure consistency of message, look, and feel of all communications.
• Serve as the organization's webmaster and update the look and brand of the PLN website as needed;
• Stay up-to-date on the best content marketing and communications trends to ensure PLN is seen as a leader in Los Angeles. Brand Management and Oversight
  • Manage the Brand Identity of PLN.
  • Collaborate with facility team on signage and branding.
  • Manage the design and production of the annual benefit dinner including theme, invitation design, program design, and working with all vendors from inception to completion;
  • Support on a variety of other events throughout the year to ensure that they align with organizational goals. Cross Functional Development Partnership
    • Collaborate with the Development and External Affairs team to create compelling fundraising materials and collateral.
    • Collaborate with PLN program teams to ensure their communications and marketing needs are being met.
    • In partnership with the Managing Director, External Affairs, develop creative strategies to expand donor pool and strengthen donor retention. Media and External Relations
      • Work with media representatives and reporters to share stories about our work and/or identify and support the right representative to speak to the media.
      • Work with internal staff to design and implement outreach strategies around core issues, focused on media, external stakeholders, and policymakers.
      • Perform other projects and duties as directed by supervisor. Qualifications and Experience Requirements
        • Excellent writing and editing skills are a must.
        • Excellent time management and organizational skills, including ability to accurately gauge project duration, deliver on deadlines and manage a workload with possible conflicting priorities.
        • Strong knowledge of marketing strategy and best practices.
        • Strong communication, analytical and interpersonal skills.
        • Ability to thrive in a demanding environment, requiring high degree of deadline-driven productivity, commitment, adaptability, communication, initiative and follow-through.
        • Capacity to bridge communication, roles and responsibilities among funders, community leaders and PLN.
        • Excellent written and oral communication skills. Education and Certification Requirements
          • Requires a Bachelor's degree preferably in marketing or communications and 5 - 8 years related experience with a minimum 3 years demonstrated success in leading related initiatives from concept to completion. Other Requirements
            • Travel Requirements: Up to 50% (within Los Angeles County).
            • TB test clearance to be renewed every two years.
            • Verification of Immunizations required by the California Department of Health (Pertussis, Measles and Influenza).
            • DOJ clearance and all other required background checks.
            • Understanding of and ability to use technology such as data systems, pay roll systems, and other agency required programs. Physical Requirements To perform this job the individual must be able to carry out all essential functions satisfactorily. Reasonable accommodations may be made to enable qualified individual with disabilities to perform the essential functions of the job.
              • Approximately 50% of time is spent sitting, while frequently required to walk, stand and bend.
              • Must be able to speak and hear well.
              • Good vision is imperative.
              • Occasionally required to stoop, kneel, crouch or crawl.
              • Employee will be required to lift and/or move up to 25 pounds without assistance. Candidates for employment at Para Los Ni--os, regardless of position, will consistently demonstrate the following:
                • Unwavering belief in and commitment to fulfill the mission of Para Los Ni--os.
                • Deep commitment to the success of all PLN students and families.
                • Commitment to excellence and high standards -- for self, students, and colleagues.
                • Continuous learning by engaging in reflection, self-assessment, and individual professional development.
                • Use of data to inform decisions and drive continuous improvement.
                • Ability to thrive as a member of a collaborative team.
                • Self-motivation and initiative with solutions-oriented disposition.
                • Belief in and ability to develop respectful relationships with families and children informed by the students' cultural and socioeconomic characteristics.
                • Excellent oral and written communication skills.
                • Ability to effectively handle challenging situations.
                • Comfort with basic Microsoft Office applications and a curiosity and propensity to push own adoption of new technology and approaches.
                • Regular, punctual attendance and professional appearance. It is the established policy of Para Los Ni--os (PLN) to provide equal employment and advancement opportunities to all qualified applicants and employees without discrimination with regard to race, religious belief (including dress or grooming practices), color, sex, sex stereotype, pregnancy, childbirth or related medical conditions (including breast feeding), age, national origin (including possessing a driver's license issued under Vehicle Code - 12801.9), ancestry, sexual orientation, gender identification and expression, transgender status, physical or mental disability, medical condition, genetic characteristics, genetic information, family care, marital status, enrollment in any public assistance program, status as military, a veteran or qualified disabled veteran, status as an unpaid intern or volunteer, or any other classification protected by law. PLN also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.
                  • Clinical Services 6th Street, 849 E. 6th Street, Los Angeles, California, United States of America
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